SAN FRANCISCO, CA -- (MARKET WIRE) -- 10/19/2006 -- National lifestyle brand KN Karen Neuburger and parent company KN Ltd. has selected San Francisco-based Allison & Partners as its new public relations agency of record.

KN Karen Neuburger is best known for sleepwear and pajamas deemed by Oprah as one of the media superstar's "favorite things." Today, this San Rafael, California-based lifestyle brand, sold across the nation in major department stores, specialty stores and online, has branched into comfort-inspired fashion, accessories, home and crafting products.

Allison & Partners will be handling all product, corporate and cause-related public relations for KN Karen Neuburger and parent company, KN Ltd., including support for the company's three major "Shop for a Cause" initiatives with nonprofit partners including The Breast Cancer Research Foundation, First Book and WomenHeart. In addition, the firm will assist with the launch of several new product lines in 2007, including a line of women's sportswear and accessories debuting at retail next spring.

"The company's extensive consumer expertise is what attracted us to Allison in the first place. We look forward to partnering as the KN brand expands into new markets and new product areas," said Dustin Eber, president of KN Ltd.

"KN Karen Neuburger's focus on cause-related marketing and savvy media relations is a strong match for our firm's experience and expertise. The company is a tremendous addition to our consumer group," said Allison & Partners CEO Scott Allison.

About Allison & Partners

Allison & Partners is a national independent communications firm with practice areas in consumer, professional services, government & public affairs and technology. The firm builds customized programs integrating media relations, cause-related marketing, brand building, customer and internal communications, public affairs and promotional services. Allison & Partners is a member of Pinnacle Worldwide, an international network of independently owned communications firms around the world. www.allisonpr.com.

About KN Karen Neuburger® (KN Ltd.)

The KN Karen Neuburger brand is synonymous with comfort-inspired fashion and home merchandise. The brand's signature softness and quality can be experienced in heritage sleepwear and loungewear for the whole family, paper goods, crafting and memory products, sportswear and accessories, home collection, furnishings and décor. KN products can be found in department stores, specialty stores and online at www.karenneuburger.com.