BOISE, ID -- (MARKET WIRE) -- 10/19/2006 -- Rooted in its in-depth online and behind-the-scenes resources, the Housekeeping Channel® (www.HousekeepingChannel.com) today begins dipping into the vast knowledge of prolific and humorous household expert Mary Ellen Pinkham, who is joining the Web site's Advisory Board.

"Mary Ellen's legendary ability to help Americans get household chores done the fun, fast, easy way is the perfect complement to the Housekeeping Channel's goal -- to be the most comprehensive online storehouse of information and resources to help households everywhere achieve a cleaner, more organized and healthier indoor environment," said Allen P. Rathey, founder of the Web site. "Anyone visiting the Housekeeping Channel for healthy environment and cleaning tips certainly will benefit from Mary Ellen's lifetime and career-long experience in household tips -- from floor to ceiling."

Since 1979, Mary Ellen has become a multi-media personality as a best-selling author of nine books, HGTV host, publisher, magazine contributor, product spokesperson, iVillage.com home and garden expert, regular contributor on "Good Morning America," and expert guest on national radio and television programs such as "The Oprah Winfrey Show," and "PM Magazine."

"Working with the Housekeeping Channel is a great opportunity to tap into a new avenue to inform people about what I know best and love -- sharing innovative techniques to tackle everyday chores -- with a twist of entertainment," Mary Ellen said.

The Housekeeping Channel, founded in 2004, fills a gap in housecleaning-specific consumer information. According to Rathey, consumer information on housekeeping is often fragmented, sometimes contradictory, often incorrect and product-biased. The Web site presents an objective, consistent and integrated platform in layman's terms representing best practices from experts in a range of cleaning and environmental specialties.

"Because the Housekeeping Channel strives to be the most thorough online resource to help people keep a clean, healthy home environment, we depend on experts to help guide our overall direction and specific content development," said Rathey. "Mary Ellen fits a niche that will enrich our visitors' experience. Everyone from young adults to fellow Baby Boomers relate well to her, and we know we'll benefit from her energy and spirit as the Housekeeping Channel moves forward."

The Housekeeping Channel® is a focused media and consumer resource in the cleaning, motivation, home organization and indoor environment categories that is frequently consulted by the online and print press as a source of factual information for articles in women's, family, consumer and general interest publications.

The Housekeeping Channel® strives to be the Web's most comprehensive storehouse of information and resources to help households everywhere achieve a cleaner, more organized and healthier indoor environment. The site provides how-to tutorials, plus news and reviews regarding the latest innovations from the cleaning products industry to improve the home environment. Resources include time-saving systems, tools and motivation for keeping a better house at the click of a mouse.