WEST LAFYETTE, IN -- (MARKET WIRE) -- 10/18/2006 -- Favored®, Inc. (PINKSHEETS: FVRD) announced today that CEO Dr. Claude Page has provided a Company update in a letter to the shareholders.

Dear Shareholder:

2006 has proven to be an exciting year for FAVORED, Inc. We have successfully moved Innovative Agricultural Concepts LLC to the public market (PINKSHEETS: FVRD) and renamed our company to Favored, Inc. to reflect our brand name. This decision has given us access to both capital and visibility. In addition, we have concluded our test marketing activities in the premium, fresh beef category, emphatically validating the performance of our all-natural, identity-preserved feed regimen. As well I would like to confirm and announce that Favored has recently completed the acquisition of Favored Seed. Favored will continue to look for more opportunities to not only increase shareholder value but develop Favored into a first-class recognizable brand throughout North America and the world. Finally, we have also commenced the development of the FAVORED® dairy program.

To this end, the opportunity and interest in traceability for food products has never been so great. While the obvious benefits come in the form of food safety, the less publicized fact remains that today's educated consumers are both discriminating and extremely health conscious, demanding of foods that bring nutritional benefits as well as enhanced palatability, product consistency and quality.

Our guiding principle, that feed ingredients enhance the levels of essential fatty acids (CLAs, Omega 3s, etc.) and proteins in our products will undergo quantitative testing and research verification this fall. The first area of study is in our dairy division where FAVORED® Dairy will be conducting feed trials at SDSU [South Dakota State University] beginning in late October 2006. We are studying the Omega 3 and Conjugated Linoleic Acid components, protein and calcium levels as well as butterfat content and flavor profile. To this end, current research has identified that reducing the Omega 6: Omega 3 ratio brings substantial health benefits impacting, but not limited to heart and circulation. Finally, Conjugated Linoleic Acid (CLA) has been associated with anti cancer effects.

The natural segment of the food industry is expanding annually in double-digit increments while "Organic" continues to also capture market share. Within this overall category, FAVORED® is establishing its own market segment: A Fully traceable supply chain offering a variety of natural enhancements for healthy and tastier products.

Welcome to our newest shareholders and thank you for the confidence given to the founding members and management team. I look forward to keeping you updated on our continued progress.

With FAVOR

Dr. Claude Page

About Favored®, Inc.

The All Natural Favored® System delivers food products managed with the assurance of being completely traceable from origin to consumer or from "seed to plate." This system focuses on the traits that consumers desire, which are products free from added growth hormones, antibiotics and genetically modified grains. Favored® participates in this market segment that represents approximately 33% of the U.S. population. These consumers buy natural/organically grown foods and the organic/natural food sales exceed $30 billion each year.

For more information on Favored®, please visit www.favoredgrain.com and www.favored.tv

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements can be identified by the lead-in "Looking Forward." These statements are not guarantees of future performance and involve significant risks and uncertainties. Actual results may vary materially from those in the forward-looking statements as a result of the effectiveness of management's strategies and decisions, general economic and business conditions, new or modified statutory or regulatory requirements, and changing price and market conditions.