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Patricia Seybold Group: New Book by Best-Selling Author of "Customers.com" and "The Customer Revolution" Hits Shelves: "Outside Innovation: How Your Customers Will Co-Design Your Company's Future"

Mon, 16 Oct 2006 11:06:00 PDT

BOSTON, MA (MARKET WIRE) The faster and better a company innovates, the more likely it is to remain the leader and set new rules for others. But the innovation game is changing dramatically. Companies no longer win by hiring the smartest engineers and scientists -- they win by engaging the smartest customers. The companies that create from the outside in do a better job of attracting potential customers than companies that don't,

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