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Home Electronics Journal: Survey by Home Electronics Journal Finds 93.3% of Affluent Consumers Conduct Online Research Before Making In-Store Electronics Purchases

Thu, 19 Oct 2006 5:18:00 PDT

CHICAGO, IL (MARKET WIRE) A new survey conducted by Home Electronics Journal (HEJ), one of the popular e-mail newsletters published by Thomas, Townsend & Kent (TTK), revealed that 93.3% of affluent Americans research their upcoming consumer electronics purchases on the Internet, before making the trip to a nearby Best Buy or Circuit City to actually buy the items.

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